Unlockd changed the way people use and pay with their digital devices.

In 2016, Seesaw was engaged to craft a brand strategy and brand identity for this transformational Australian tech start-up which in three years went from concept to a business with $20m ARR. Unlockd launched in six major global markets (USA, India, UK, UAE, Australia and Indonesia) and successfully closed multiple funding rounds led by prominent technology, media and finance industry investors totalling over $70 million.

Developing a unique identity for this global brand saw us incorporate the universal symbol for unlocking within the wordmark. The symbol would also stand on its own as a logo mark. In both formats, the identity signalled a brand dedicated to change with a human and open quality.

As well as the brand identity, our strategy led to the development of core messaging, photography, video and animation. The brand was extended across various spatial touchpoints including international trade shows and signage and way-finding for the business’s offices in New York, London and the Melbourne HQ.