Packaging
The Konjac range is the flagship product of Slendier. It was the first product redeveloped and as such, truly embodies the positivity evident in the brand strategy.
The first step in developing the packaging was to introduce a considered colour palette that aligned closely with the product itself. The box design was then meticulously designed to have a happy ‘smile window’, further enhancing the purity and fun of the brand while showcasing the raw products. Honest. Considered. Kind.
To further enhance the visual brand, we developed a comprehensive badge system that assisted in promoting the health and lifestyle benefits. The boxes were then designed to align with customer behaviours — easily showcasing key information and key dietary requirements identifiers shelf.