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Treat everyone with respect, including the school, my teachers and myself. Look to the future and aim high. Work hard and always try to do my best. Learn to learn for life. Think for myself and make smart choices. Be positive whenever possible. Think how I can make a difference. Ask if I need help.
We worked closely with the community, the VSBA and the inaugural school principal, Colin Simpson, to define the school’s values. Going beyond the usual role of informing our creative, these values formed the basis of a student pledge – a way to ensure each student understood and embraced what was expected of them.
The brand mark itself encapsulates various elements which make this school unique. This mark was applied across uniforms, stationery and the school itself. We also collaborated with the architectural studio Hayball to ensure the brand seamlessly integrated across environmental graphics and wayfinding.