Wrong way, go back.

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Prahran High

A modular approach for a modern school. The new brand for Victoria’s first vertical school, Prahran High School, builds upon its mission – make an impact.


Sector — Education
Work  — Strategy, Identity, Environmental
Words  — Studio Anon
Architecture — Gray Puksand


Brand Essence

By challenging our students to be curious, creative, collaborative and courageous, we aim to develop the intellectual capacity, sense of purpose and strength of character required for them to make a positive impact in the world around them.

We were engaged by the Victorian School Building Authority to brand its first vertical high school, working in collaboration with Gray Puksand Architects. This led to the development of a logo inspired by the building form, from its central void to its shifting planes. The logo took a modular approach, allowing it to be reinterpreted in limitless possibilities across the school experience, from the uniform to wayfinding.

We also worked with the new principal of Prahran High School to define the values, vision and mission, which were used along with pattern making from the brand in graphic applications across the campus.

To see further examples of our work in the education space, get in touch.