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The Pillar brand set the foundation for a benchmark property project in the competitive Hawthorn market.
As with every premium property brand developed at Seesaw, we were inspired the architecture (in this case by Rothelowman) and the aspirational lifestyle which the location of Hawthorn delivers.
The word mark and visual language for this brand was inspired by the colonnade of pillars around the ground level of the building. This was extended to an editorial approach to copywriting and photography, which established Pillar as an address of timeless quality, strength and grace.