Wrong way, go back.

Seesaw +

Delivering change for
the maternal health industry.


Sector — Medical
Work  — Strategy, Identity, Print, Digital, Environmental
ArchitectureDesign Folk
PhotographyToby Scott
IllustrationCaroline Walls
Digital DevelopmentZeek Studios


Brand Essence

Kindred is a journey with people you trust.
We respect. We collaborate. We empower.

Kindred is a unique collective of midwives and obstetricians providing holistic, high quality health care to women and families in Brisbane.

Given the meaning of the name ‘kindred’, we crafted a brand strategy around the concept of family – not just a place where families are created and nurtured, but where a family of like-minded people work together every day to help others. The resulting brand identity utilised a custom feminine typeface and the brand extended across numerous print, digital and spatial touch-points.

True to the collaborative nature of this brand, we worked alongside noted architecture practice Design Folk on the signage and wayfinding for the clinic. Artwork by Caroline Walls celebrated the female form and was featured across print, digital and spatial brand expressions.

To see further examples of our work in the healthcare space, get in touch.