Wrong way, go back.

Seesaw +

It’s frozen. It’s sprinkled. It’s Frinkle. Proudly Frinkling since 2016.


Sector — Hospitality
Work  — Strategy, Identity, Art Direction, Print, Packaging, Digital, Environmental
ArchitectureStudio Nine
Words  — Letterform


Brand Essence

One — Choose your Frinkle.
Two — Choose your Sprinkle.
Three — Sprinkle your Frinkle.*

Could there be a more appetising brief from a client than to brand a dessert bar? Seesaw were engaged to craft the overarching offer and concept for a dessert offer located in the tourist town of Moama NSW. After completing the strategic positioning, the challenge lay in the naming. It needed to be both fun and simple. Frozen? Fun? Sprinkles? Enter Frinkle.

The resulting brand was playful yet designed to appeal to all generations. Colourful and full of drippy deliciousness. Just like Grandma used to Frinkle.

We were pleased to hear that this new brand connected instantly with the target demographic (ice-cream lovers… so everyone) since its big launch. Like the product itself, Frinkle has remained one of our favourites.

* May contain traces of Frinkle.

You deserve a good Frinkle.
Working with interiors firm Studio Nine, the brand extended across the store and was integrated into the customer experience. The fun extended to staff uniforms, various packaging items, digital and social media applications. Before handing over all the brand elements, we also scooped up some playful words into a tone-of-voice and language toolkit.

To see further examples of our work in the retail space, get in touch.