Changing the way the world pays for mobile phones
These days everyone claims to be a ‘disruptor’, but few have actually achieved this title in the telecommunications industry like Unlockd. Put simply, Unlockd is changing the way people pay for their mobile phones. Customers receive ads, content and special offers when they ‘unlock’ their phones, in exchange for a discounted phone bill, bonus free data or other rewards.
Seesaw was presented with a challenge of creating a global brand which could gain the attention of leading telcos and media companies around the world. Inspired by the nous of the client and the smarts of the product, we designed a brand, positioning, strategy, photoshoots, copywriting, website and apps.
Unlockd has since rolled out in Australia, the UK and the US with more countries soon to be announced. Throughout this thrilling ride, Seesaw has been called upon to extend the brand with various pieces of collateral, always ensuring we keep the youthful, entrepreneurial and intelligent spirit of the brand alive as it continues to win acclaim around the world.
– project management
– brand strategy
– brand identity
– marketing material
– art direction