Branding

Change through education

Our work with the School of St Jude is part of our Design for Good program. We dedicate a percentage of our profits to work on a pro-bono basis for clients who would not normally be able to afford our services, but who we believe are doing great things in the community, and who share our passion for positive change.

One such client is the School of St Jude in Arusha, Tanzania. Established and run by an Australian, Gemma Sisia, the school educates around 2,000 of the region’s poorest children from Prep to Year 12. The school has an excellent reputation and is making a remarkable impact in its community.

As the school is funded entirely by donations, its brand needed a revision that would help increase its visibility around the world.

We began with our two creative partners traveling to the school to understand how it works up close. This was an eye-opening experience which then inspired the studio’s work on a new brand strategy, identity and design for a new website, stationery and other elements.

schoolofstjude.org

We approached our friends at Efront, who generously provided web development services pro-bono, as did design school Shillington. One of their talented students – Connie Leung, trained with us for eight weeks and is now living in Tanzania for a year to help the school roll out its new brand.

This has been one of the most rewarding projects Seesaw has ever taken on. The entire studio team has felt a sense of pride not only in its work, but in the difference it is helping to make to the community of Arusha.

Work completed:
– Creative direction
– Project management
– Brand strategy
Brand identity
Digital design
Illustration elements
Intern placement
Creative direction
Project management

Tote Bag
Stationery
Illustration
Website Design
Photography
Brochure
Brochure
Christmas Promo