K.W.Doggett Fine Paper offer fine quality paper stocks to high-end print and design clients Australia wide. For their Buffalo brand, they wanted a promotional piece to work as both a demonstration and an advertisement for this fine food-grade board.
To emphasise the board’s food-based application, we originally developed a series of five recipe cards all based on traditional buffalo mozzarella as a subtle reinforcement of the brand.
The recipe cards were then put together in a stylish folder with edgy, somewhat irreverent copy, crafted to appeal to K.W.Doggett designer clients. To complete the visual feast, we directed a photo-shoot of mouth-watering food in collaboration with one of our favourite Italian restaurants, Ladro.
Recently the promotion extended to include two different recipe cards that showcase the stock through clean illustration and clever print processes. It’s fair to say that the result resonated with designers and printers, and became an item worth keeping, as both a paper sample and a welcome addition to recipe collections.
Select images courtesy of KW Doggett Fine Paper
“I have to say we love the Buffalo promo. It turned out exceptionally well. Great work.”
Work completed: creative direction, brand identity, packaging, art direction, photography, video, packaging.