Would you buy an item as intricate and individual as a diamond online? Not unless you had total trust in the credentials and ethics of the supplier and could examine the diamond in detail.
For Bensimon, an on-line start up in bespoke diamonds, our challenge was to offer traditional trust and quality in a primarily technological marketing environment.
We chose to create a timeless brand with a classic, fashion influenced feel.
The black and white palette evokes the simplicity of the diamond itself, while the exclusive multi-faceted box becomes part of the purchase experience.
Diamond “cut” and “clarity” defined our treatment of the Benison logo typography, with an engaging photo shoot designed to capture the essence of the diamond: each one perfect and unique.
Now, thanks to Bensimon, buying diamonds online simple.
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Work completed: brand strategy, brand positioning, brand identity, branding guide, stationery, packaging, art direction, advertising, digital strategy, digital design.