Mancini Made is a young family construction company run by two brothers. Their focus on high-end contemporary architecture and construction is helping drive the transformation of Melbourne’s inner west and the fast-developing neighbourhoods around Hobsons Bay.
Early in the process we worked with the client to identify and articulate their brand values, now the foundation of all expressions of the brand.
We first recommended renaming the business in direct contrast to its competition, moving beyond the obvious ‘Mancini Construction’.
With the same objective, the logo and collateral we designed is uncompromisingly contemporary, boldly styled in stark black and white. Uniforms and vehicles too, now present a way more sophisticated and integrated look than the industry norm.
We also treated Mancini Made building sites as an outdoor advertising opportunity, branding them with striking black and white hoardings. You can’t drive around the area without noticing them.
Lastly, we crafted a website to tell the whole story in a way that clearly positions Mancini Made at the top of its category.
Photographer, Peter Clarke
“Seesaw’s precision-crafted approach was a perfect match for our brand. We now look more precise, contemporary and passionate than every one of our competitors.”