Good design is the lifeblood of Jardan.
A family-owned furniture business based in Melbourne since 1987 that competes with the world’s best designer brands. Already huge Jardan fans, we were delighted when they called on Seesaw for a rebrand – and to prepare the brand for Jardan’s first retail store in Melbourne.
To underline the brand’s unique point of difference, we chose to focus on Jardan’s handcrafted, Melbourne-made origins.
At the same time, we believed it essential to elevate the styling of the brand to reflect both its bespoke designer origins and quality of product.
Jardan is now emerging as a beautifully integrated brand – fresh, light and engaging across all touchpoints. You can see it all come together at their Richmond store – from the new Jardan logo through to signage, packaging, promotional brochures and environmental graphics.
“Seesaw distilled the various elements of our business into a concise direction for our rebrand. Creative, fun to work with, while keeping to budget… Overall, we found them inspirational.”
Work completed: brand strategy, brand positioning, brand identity, branding guide, stationery, copy writing, signage and environmental graphics, promotional material, art direction, advertising, digital strategy, digital design.