In print. In store. On line.
Jardan is a family-owned furniture business based in Melbourne that competes with the world’s best designer brands.
After successfully repositioning and rebranding Jardan in 2013, we have provided a full suite of creative services from wayfinding in new stores around Australia to printed luxurious lifestyle magazines. Most recently we brought the hand-crafted care and high quality the brand is known for to a new digital platform.
To do this, we conducted extensive user research before creating a digital strategy. The site needed to showcase products and provide seamless e-commerce functionality. As brand custodians, we also ensured the user experience, design and content creation was as considered as the products being showcased.
The result is a beautiful site that engages its target audience. Our wishlist functionality allows industry clients to create mood boards for design projects while the material selector allows users to select materials and visualise their specific furniture choices. Finally, the online Jardan magazine continues to tell their enduring brand story based around family, design and a quintessential Australian experience.
Almost immediately upon the site’s relaunch, average page views doubled and the bounce rate fell by around than 20%. The growing success of Jardan is now set to continue to lovers of fine design around the world.
Work completed: brand strategy, brand positioning, brand identity, branding guide, stationery, copywriting, signage and environmental graphics, promotional material, art direction, advertising, user research, digital strategy, digital design, UE and UX design, project management.
“Seesaw distilled the various elements of our business into a concise direction for our rebrand. Creative, fun to work with, while keeping to budget… Overall, we found them inspirational.”
Work completed: brand strategy, brand positioning, brand identity, branding guide, stationery, copy writing, signage and environmental graphics, promotional material, art direction, advertising, digital strategy, digital design.