A cultivated address. A place to thrive.
Gardiner presented us with the opportunity to work once again on an exquisite residential project designed by Ascui & Co. Architects, this time in Malvern East, one of Melbourne’s best-established, blue ribbon suburbs.
Drawing inspiration from surrounding parklands and the project’s own landscaped gardens, we created a brand in the Modernist tradition with a seamless synergy between
outdoor and indoor spaces.
This led to a series of unique photographic assets – a series of high quality scans of local plants and flowers – and the creation of custom typography.
Our execution of the Gardiner brand included a hero brochure, a sales presenter and a website, all of which combined our bespoke scans and type with local photography and lush 3D renders.
In an area with increased competition at the high end of the market, Gardiner was able to stand out and attract purchasers. The client was extremely happy with our work leading up to the project’s launch, as a remarkable 40% of residences were sold on the first day.
– project management
– brand strategy
– brand identity
– marketing material
– 3D visualisation