When a well-known Prahran hotel underwent a reinvention, we were asked to serve up a completely new brand which would reflect the vision of the new owners.
Across its pub, restaurant, dining room, lounge and beer garden, the Flying Duck is all about being yourself and relaxing with friends. We injected that laid-back sense of fun into the new brand, through custom illustrations, art-directed images and copy that’s heavy on wit. Our new tagline, ‘For good times’ sums up everything about this friendly local.
Does the brand match the experience? Pop down to the Flying Duck, settle in, and find out.
– brand strategy
– brand identity
– art direction
– marketing material