A 25 year old Australian brand undergoes a digital revamp – with a fourfold increase in sales conversions and a new spirit of leadership.
Seesaw first focussed on brand identity and core communication, ensuring that EasyShed presented as approachable, durable, and of course, as easy-to-install as the name promises.
The core challenge was then to design and build a custom eCommerce site that performed above expectations. The design and integration of a unique ‘shed selector’ not only enhanced the user experience, but was the first on the market within this industry. Responsive, functional and again reflecting the brand, extremely easy-to-use.
The multi-pronged approach paid quick dividends. The new web presence – supported by an updated SEO/SEM strategy and a fresh Google remarketing and social marketing campaign – resulted in a staggering 400% increase in online traffic.
Overall online sales grew by 250% in the first year alone – lifting sales in just 7 months. What’s more, EasyShed’s Adwords spend ended up lower, with increased transactions due to more effective targeting.
A great Australian brand is now pushing to the front of the category with the help of a leading-edge digital platform.
Work completed: brand strategy, brand positioning, brand architecture, brand identity, brochures, art direction, advertising, digital strategy, digital design, digital marketing, copywriting, 3D visualisation, retail platforms, photography, packaging.