From the beginning, Chronicle was inspired by movement. The same concepts behind classical dance – grace, poise, strength, tradition, beauty – inspired our brand, as they were also evident in the flexible spaces of these new apartments developed by Bensons Property Group.
To execute this brand, we art directed a photoshoot and a video with a Melbourne-based ballerina. We also engaged a fashion designer to create a dress inspired by the architectural forms of the property.
Set in Armadale, one of Melbourne’s most sought after locations, known for both culture and couture, Chronicle offers a life of sheer urban sophistication. Our brand represented that central idea through composition, flexibility, expression and a reflection of the finer things in life.
As well a short film, used extensively online, we created a hero brochure with a focus on the Chronicle lifestyle, and an investment brochure which took a wider look at the benefits of living in Armadale.
– brand strategy
– brand identity
– art direction
– marketing material
– 3D visualisation